One of the main remaining barriers is the lack of knowledge of the potential use of advanced materials in designing new products. Danish Design Centre has partnered up with FAD in Barcelona and Happy Materials in Prague on the EU-project DAMADEI – “Design and Advanced Materials As a Driver of European Innovation”. The project that runs till Ultimo October seeks to put focus on European competitiveness. It also aims to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of the huge opportunities regarding these advanced materials.
Besides consolidating a long-term collaborative European infrastructure to enhance the current network of partners through the involvement of the main European design sector and advanced materials stakeholders DAMADEI also aims to identify the needs, barriers and common areas of applications of both sectors as well as developing the potential interaction of Design and Advanced Materials as drivers of European innovation.
At last but not least – and based on the DAMADEI’s mapping of the European Design and Advanced Materials sectors – a collaborative platform with an online database and meeting point for Design and Advanced Materials is being created. his platform will give any user the possibility to search European actors of advanced materials within suppliers, designers, technology centres and connecting centres in nine different material categories.